"Our generation is not looking for the old model: to sit on a beach, drink beers and eat buffet, and come home with a sunburn and hangover," says cofounder Amy Merrill. "We are looking for inspiration, enrichment, adventure, meaning and purpose, and great people to share it with. Plus, studies show this is actually what recharges you and gives you more fuel for your life."
The company challenges people to "travel with a purpose," but there's a fine line between "voluntourism" and making an actual lasting impact on the communities travelers are visiting. Journey — whose founders have extensive backgrounds in nonprofit organizations and international development work — are very conscious of that fine line.